Last week, a California chapter of the Sierra club sent a letter to Clorox asking them to take back their filters and to make them more recyclable. The letter was very well written and posited some great ideas to Clorox. Time will tell if they are actually heeded.
Some highlights from the letter:
The Sierra Club believes that increased recycling and the adoption of “Extended Producer Responsibility” (EPR) are key components of reducing waste from the production cycle. By recycling and reusing products like the Brita water filter, the Clorox Company can keep tons of usable material from being needlessly discarded and thrown in land fills.
The system that we favor would involve setting up collection stations at the retail stores selling Brita products (such as exists in Europe). An alternative to this might be a system whereby you provide customers with a pre-paid postage envelope in which they can send their used filter back to you. Hewlett-Packard currently does this with their toner cartridges.
Source: TakeBacktheFilter.org
